Sunday, March 1, 2009

HW#5

What is your IP address? 69.119.101.182
"Lookup IP Address.
Hostname:
ool-457765b6.dyn.optonline.net
ISP:
Optimum Online (Cablevision Systems)
Organization: Optimum Online (Cablevision Systems)"
, Greenwich, CT. Also write down where you are right now. Greenwich, CT
How close is the host location to your location - Same town

Go to http://www.doubleclick.com/. .
Describe in your own words what Doubleclick does. Provides cutting edge technology to control , capture and manipulate traffic and information for digital advertising.
Explain in your own words how the services they offer marketers and publishers differs. The company helps the marketers ( advertisers) to capture and extract information about the people who use internet . The service that dounleclick offers to publishers is to make a better use of their inventory( space and time on the digital media ) theough difertiating website and streamlining the functions.

tracking cookies. Does it make you more or less worried about cookies? It does not bother me but I like to learn how to turn a cookie on or off.

If you already have a blog that you set up yourself you can skip to the next question. Otherwise, go to http://blogger.com and set up a blog.

Answer the following questions about the web site statistics for the class site for the dates January 1 through February 23 2009:
Look at Visitors:
How many visits did the site receive in this period? 400 visitors visited the site 1427 times

Of the cities from which people visited the site, which one is furthest from SUNY Purchase? They were from 134 cities all over the world including Sydney, London, Oslo and ofcourse lots of different places in US.
Which browser was least used by site visitors in this period? Blazer

Look at Traffic Sources. Which keywords accounted for the most visits in this period? Internetandbusinesswiki

Look at Content. Which page on the site was most visited in this period? How many visits did it receive? Student Page was visited 2566 times

Look at Goals. What was the average conversion rate over this period? 48%

Click on Goal Value. If I received $10 for every person who visited the Assignments page on 2/23/09, how much would I have made? 104 people visited the assigment page on Feb 23 . $1040

Click on Funnel Visualization. What percent of visitors visited the home page and then visited the Assignments page? 1378 people visited the home page and 693 proceeded to assignment . 47%
Create a new blog entry entitled Internet and Business HW 5 (or something similar) and enter the answers to the question on the blog.
Create a link to your blog next to your name on the Student page of the class wiki.